If i purchased 4 via web site do i have to purchase 5 again via app store to get icloud sync?

Yes, agreed. You guys can go on a and on with tedious explanations as to why this or that technology won't allow you connect these two different versions of the same program, but the bottom line is, YOU HAVE TO FIGURE HOW TO TAKE CARE OF YOUR CUSTOMERS, most of whom (like me) have been with you from Day One. If you, Mr Agile Bits representative, were being treated this way by any other software outfit, you'd be outraged and you know it. Figure out all the people who bought the version 4 from your own website, who were assured it was identical to any other version, and GIVE THEM new licenses on request which allow full-featured use, or some variation thereof. It can be done and easily, and you know it. I left Quicken because of similar breathtaking mismanagement, and on the way out the door I told them I would spend a portion of whatever time I have left on this earth advising people in every way possible, in every online forum I could find, what management choices Intuit knowingly made to screw their customers - if I have to add agilebits to that list, so be it, but you guys KNOW this is really, really bad PR. And it will get worse before it gets better, you're probably going to be cornered into making concessions eventually, so you might as well get out in front of it, try to minimize the damage before it's too late, if it isn't already. Demanding that people buy the same program all over again.....honestly. Wow, from the best software around to the worst management decisions, that's quite a fall from grace....

These agile bits folks came up with a brilliant, utterly magical piece of software, among the best ever....and now they are saying to us, presumably with a straight face, that their wonderful technical team is just stumped by the idea of getting new ownership licenses into some customers hands. "Nope, two different pieces of software, can't be done". C'mon guys, if you're looking me in the eye and expecting me to believe that, then you can add intelligence-insult to the list of transgressions. I'll give them a few more days to come to their senses, but if they are going draw a line in the sand with this and insist that some of their customers have buy the same thing twice but some don't in order to get a full-featured product, well then, it's time to organize and get VERY VERY LOUD. Time to flood Twittition, ipetitions, Macworld, iMore, Gizmodo, the list is endless. Viral bad publicity can almost always be prevented by common sense management, but that ball has always been in your court, agile bits. Consider doing the right thing.

So if you yell loud enough you get a refund.

I followed what Megan (staff) said in other posts and submitted a request to support under the understanding they would sort out this mess for their customers and ensure satisfaction.
I finally got a reply saying go to the Mac store and purchase again.
As you can image I am so pissed off at this attitude and have been left with a very sour taste in my mouth.
Far from happy with this whole episode and the way it has been handled!

Man, this is bad.

Been waiting reply since 18th, but it seems like AgileBits "direction" of how this is gonna get solved has changed drastically. Instead of finding solutions, we have to buy MAS version again.

I'm not holding breath anymore of getting decent reply for my email.

Also the main forum post seems to be deleted, which had 7 pages of messages for people who bought the AgileBits Store version. I'm pretty sure forum mods said there we don't have to buy the product again.

Back in 2012 when I bought 1password straight from AgileBits there was no information that iCloud sync wasn't supported "officially", or if there was, it required few hours or being Sherlock Holmes on internet forums.

Let me tell you this, buying a new version doesn't make me smile nor answer that says you can use Dropbox.

Sorry if I came out as little bit hostile, but not getting any answers and change of "attitude" on forum mod posts is not okay.

Well I did receive the reply.

Too bad it told me to buy the software again.

Reply being generic copy+paste is just bad customer service after such delay.

Also you've edited my post, so it doesn't show the messages from your forum mods that we don't have to pay for the software again.

Guess that's one way to lose a customer :).

For me it's not about money -- it's about equal customer service. Earlier I was really hoping for reply that would keep me as a customer. But if directions how to handle these situations changed in last week, I understand.