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Forum Discussion
1P_Blake
Community Manager
Community ManagerA winning partnership, secured! 🔐🎉
We are thrilled to announce our multi-year partnership as the exclusive Cybersecurity Partner of Oracle Red Bull Racing!
1Password will bring category-defining security to the high-stakes world of ...
1P_BlakeCommunity Manager
Community ManagerHey snozdop! Thank you for sharing your feedback with us on this!
This partnership is meant to educate a global audience on the importance of good security practices by showcasing cybersecurity in an approachable and impactful way. We understand that not every partnership will align with everyone’s views, and we appreciate you taking the time to share your thoughts. At the end of the day, our focus here at 1Password stays the same—providing best in-class security and support for our customers.
Ok, but how is showing a 1Password logo on racing overalls or an F1 cars cockpit screen going to 'educate a global audience on the importance of good security practices'?
The blog post and press releases don't mention any of this - only that Oracle Red Bull Racing staff will use the 1Password app and 1Password Extended Access Management themselves to secure their organisations data.
Surely, something like sponsoring cybersecurity best practise programmes in schools would do a better job of educating those most in need of such knowledge?
- 1P_Blake
While the blog post focuses on how Oracle Red Bull Racing is using 1Password to secure their organization, the partnership as a whole also increases cybersecurity awareness on a global scale. Sponsoring a world-class team gives us a platform to highlight the importance of security in high-stakes environments — whether that’s in elite motorsport or everyday digital life.
That said, we also invest in educational initiatives, including content, partnerships, and resources that help people and businesses improve their security practices. Our goal is to reach as many people as possible, whether through enterprise security solutions, community initiatives, or broader brand awareness efforts.
